Design without strategy is a missed opportunity.
Brand strategy is about giving purpose and goals to your branding and marketing efforts. My process allows us to clarify your business goals & develop your brand’s voice, to better understand what your customer needs and how to best deliver it to them.
Positioning clarifies what your competitive advantages are and the benefits your brand can provide. This sets the tone for the emotional connection with your customers, and how your brand is to be perceived in the marketplace.
User Profiles Journeys
User profiles are descriptions for each of your customer segments. They are used to understand their pains and deepest desires when considering your product or service.
Customer and Revenue Segmentation
Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviours, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.
Brand attributes are a list of characteristics that describe the qualities of your brand. We’ll use this information to direct how your brand is to look, feel, and sound.
Competitive audits is a process that identifies the strengths and weaknesses of your competitor’s brands. Understanding this allows your organization to make insightful and effective decisions on how we’ll develop your brand.