Strategy first, then design.
You have heard the saying “Failing to plan, is planning to fail.” Which is why every single project with me begins with a branding strategy. It provides a vision, focus, and clarity on how I’ll get you from where you are now, to where you need to be.
Brand strategy is about giving purpose and goals to your branding and marketing efforts. My process allows us to clarify your business goals & develop your brand’s voice, to better understand what your customer needs and how to best deliver it to them.
- User Profiles & Journeys
- Customer & Revenue Segmentation
- Brand Attributes
- Competitive Audits
Branding is about expressing a company’s values and personality through various mediums. By developing a comprehensive and consistent experience that resonates with your customers, we will create community and nurture lasting relationships.
- Naming & Messaging
- Logo & Identity Systems
- Brand Standards Guide
- Marketing & Brand Collateral
- Environment Design
Our world lives in the digital space through apps and website, it’s necessary real-estate for the success of any business. Knowing that, we will focus on designing interfaces and experiences that are enjoyable to use across devices, connecting the user to the information they need.
- Responsive Design & Development
- Information Architecture
- Wireframing & Prototyping
- Content Management Systems
Getting it done requires a flexible process.
A flexible and adaptive process is at the heart of how we work. It’s how we’ll lead your business to the results you need. No surprises, no hold-ups, just effective branding, tailored to your business.
We will spend time getting to know your vision, clarifying your goals, and understanding who your customers are. Working together we’ll establish a brand strategy with a clear brief to identify the best path to success.
Together we will set key milestones based on our brand brief, with a project calendar for you to track each phase of the project. With each phase ending with a sign-off by you, so no work moves forward without your approval.
This phase is dedicated to developing the look and feel of your brand. We take all that we have learned and move from initial concepts to refined designs that provide the best experiences possible for your customers.
We take our refined designs and turn them into finished functioning products. With plenty of testing to ensure that the end product is not only attractive & beautiful, but also performs as intended.
We will create a brand activation plan and perform a final quality control check on the assets we have developed so far. Once that is complete we will launch your new brand to the world.
Post-launch, we don’t abandon you once the work is over, we stick around to help navigate the unknown and provide insights & guidance for next-steps. We can also offer training on the new systems we’re using to support your brand.