Fruits from the Roots


Life Coaching for Women of Color

The startup needed an identity that could represent the owner’s values and beliefs while providing sophistication, comfort and fun to the brand. Dealing with personal challenges is tough so we needed to provide a sense of comfort and professionalism right from the beginning.

Inspired by the Slice of Fruits

We captured the essence of the company’s values and process as a basis for the elements of our logo design. That lead us to nature, in particular fruits. So we began cutting them in half to see what juicy inspiration we would find inside.